Color of the Year 2024: These Are the 11 Colors Paint Companies Predict Will Rule Interiors

Raspberry Blush by Benjamin Moore

Representing a conscious desire to leave 2022’s neutrals behind, Raspberry Blush is Benjamin Moore’s unapologetically bold choice for its 2023 Color of the Year. Warm and vivid, it’s designed to create an instant impression in both big or small doses, adding a touch of excitement and happiness to any space. “I think there’s definitely a wow factor,” Benjamin Moore color marketing and development director Andrea Magno says. “We just kept coming back to the color again and again and finding different things we really loved about it.”

Alizarin by Graham & Brown

Graham & Brown honored Alizarin, a rich, stirring auburn hue, with its annual title. The color, which is named after the pigment spawned from the rubia plant species long utilized as a dye, evokes a lush, ebullient ambiance. With its warm richness and muted shade, Alizarin can infuse great rooms with a sense of Old World grandeur that feels incredibly timeless. Meanwhile, small spaces can benefit from the dose of color that’s enlivening without being domineering. The water-based, low-VOC paint complements Florenzia Dusk, Graham & Brown’s 2023 wallpaper selection, which reimagines a floral pattern from the brand’s archives in shades of navy, gold, and rust.

Wild Wonder by Dulux

With roots in the natural world, Wild Wonder radiates positivity with a soft, slightly yellow glow. The magic of Dulux’s selection is that it can continue to surprise and delight across contexts in the home. Whether used to foster a sense of comfort and shelter when paired with a neutral such as Dulux’s Brave Ground in a bedroom or to create a sense of fun in a naturally lit living room alongside Manuka Honeybee and Rocksalt Rose accents, the color is an inspiring yet balanced selection fit for brighter days ahead.

Terra Rosa by Dunn-Edwards

As its name implies, Terra Rosa is also in the realm of earthy tones, pairing rich terra-cotta with a bit of dusty rose. Part of the brand’s Life in Poetry palette, the color more than holds its own as a dominant ground, while its muted shade makes it a tasteful, timeless accent to almost any color palette.

Redend Point by Sherwin-Williams

A dusty blush-beige with a desertlike feel, Redend Point sits at the center of both the neutral spectrum and the emerging trend towards energizing earth tones. Sue Wadden, Sherwin-Williams’s director of color marketing, references notions of “empathy and care culture” when explaining the brand’s selection, so it only makes sense that Redend Point nicely adapts with its surroundings. “It’s a great option [that] plays well with other neutrals,” Wadden says. “If you put it next to beige, Redend Point really looks like a color. But on its own, you see that it really does act like a neutral, so it’s well-behaved.”

Vining Ivy by Glidden and PPG

Representing a relatively subtle transition away from the neutral-ish greens that defined 2022, Vining Ivy successfully straddles the line between green and blue by incorporating jewel-like elements. Exuding the same kind of calm, grounding, natural qualities of a green while offering a bit of intrigue, Vining Ivy suggests that consumers aren’t quite ready to settle for just one color when the possibilities of the present feel so open-ended. “We’re really talking about how this color is both green and blue because, realistically, that’s how our customers are talking about color,” says Ashley McCollum, Glidden color expert, of the decision.

Blank Canvas by Behr

While Glidden and PPG chose to offer up green and blue as their color of the year, Behr’s choice of Blank Canvas represents the starting point of a forked path: a journey towards a more colorful future, or one of a neutral, monochrome calm as seen in trending organic modern interiors. Despite the implications of its name, Blank Canvas is more than capable of standing on its own by offering a playful, warmer take on traditional white. And whenever you’re ready to design your masterpiece, Erika Woelfel, Behr’s vice president of color and creative services, sees Blank Canvas as “the perfect artistic color for people to start expressing their creativity.”

Viva Magenta by Pantone

A berry red that blurs the lines between warm and cool, Viva Magenta is the bold color that is turning heads on the runway and turning up in the metaverse. Described by Pantone Color Institute’s executive director, Leatrice Eiseman, as “audacious, witty” and like “a fist in a velvet glove,” Viva Magenta can make a statement big or small, whether it is color-drenching kitchen cabinets or simply as an accent in colored glassware on open shelving. Indeed, it’s an appealing option for any room of the home that calls for a color that can be as alluring as it is accessible.

Breezeway by Behr

A silvery green suitable for everything from beachside vibes to modern, contemporary settings, Behr’s Breezeway “inspires us to fully embrace the hobbies or adventures, both near and far, that excite us,” said Woeful. A standout of the 20 shades comprising the company’s 2022 Color Trends palette, Breezeway functions as an intriguing and perfectly viable neutral for those ready to brighten a space by bringing the outdoors in.

Art and Craft by Dunn-Edwards

Though visually a departure from the parade of pale greens other brands chose to define 2022 trends, Art and Craft—a highlight of Dunn-Edwards’s Naturrensing palette—maintains a similar connection to the earth and an ability to offer something more than just the neutrals of the past. “This is a versatile color that we expect to see applied across a variety of industries and disciplines throughout 2022,” said Sarah McLean, Dunn-Edwards’s color expert and stylist, of this light and airy take on brown. “Art and Craft is truly a down-to-earth color that signifies stability, comfort, and calm.”

Evergreen Fog by Sherwin-Williams

Another grayish green taking its name from thick, heavy air, Evergreen Fog is what Wadden called a “universally accepted, super-versatile” color that’s emblematic of “growth, rebirth, and joy.” Capable of merging the spirit of organic modernism with the aesthetics of the ’70s, Sherwin-Williams sees Evergreen Fog playing well on walls and cabinets at home, while also fitting in nicely with some of the interior design trends that the brand expects to define the commercial spaces of a post-pandemic world.

October Mist by Benjamin Moore

Although the month that gives this color its name might conjure images of orange pumpkins or umber leaves, October Mist is among the soothing shades of green that offers a grounding connection to the natural world for 2022. Magno admited that October Mist “doesn’t scream green,” but much like the stem of a flower, this grayish shade blends in effortlessly while creating an opportunity for other dazzling colors to flourish.

Olive Sprig by PPG

As the name suggests, PPG’s Olive Sprig was another of 2022’s grayish greens. The culmination of bubbling trends that were accelerated by the pandemic, Olive Sprig is “usable and also aligned with the warm, colorful neutrals that we had seen rising in popularity,” as PPG senior color marketing manager Amy Donato put it. Tying in with notions of renewal and rebirth—a theme mentioned by multiple brands—Olive Sprig offers a chance to transition from cool grays to neutrals with a bit more personality.

Very Peri by Pantone

Last but certainly not least, industry leader Pantone announced its color of the year for 2022 in early December. The selection was Very Peri, a perfectly purple blue shade of periwinkle. “For those who are gun-shy about using too much color and taking that first step, it’s a great color to use maybe just on one wall instead of all four walls,” said Leatrice Eiseman, executive director of the Pantone Color Institute, and it’s decidedly different from any pale or olive green.

Breathe by Graham & Brown

Not content to let earthier greens and browns have all the fun, Graham & Brown’s Breathe shows that the idea of connection to nature can draw inspiration from the sky as well. The pale and powdery blue of Breathe also nods to wellness and sustainability, and the shade works remarkably well when paired with Restore Midnight, Graham and Brown’s deep blue, naturally-inspired wallpaper of the year.

Bright Skies by Dulux

Fitting for a year where forecasters latched onto the idea of brighter days ahead, Dulux’s Bright Skies is an airy, open tone that can reinvigorate any room through the sense of freedom and possibility it offers. Honored as the brand’s color of the year by a team of international color and design experts, Bright Skies is a fun yet functional option that pushes the boundaries of a neutral without flying too close to the sun.

Guacamole by Glidden

While parent company PPG opted for Olive Sprig, Glidden advocated for a more festive and appetizing shade of green for 2022. Made for kitchens, Guacamole looks great against a white subway tile backsplash. And now that we’re cautiously entertaining more, it’s certainly a living room conversation-starter best discussed over a bowl of chips.

Craving more color? Check out AD PRO’s Color Trends Report, a full spectrum of color intel from interior designers—from the non-negotiable color rules they live by to the palettes they’re loving right now. Read more…