Rack synergy: How agents can boost client value • RENX

February 13, 2024
2 mins read
Rack synergy: How agents can boost client value • RENX


North American Steel
Pallet Racking Inspector inspecting a racking system installed by North American Steel (Photo credit: North American Steel)

In the ever-evolving landscape of industrial real estate, the symbiotic relationship between industrial agents and racking manufacturers is proving to be a pivotal force.

This collaboration transcends traditional boundaries, propelling agents beyond merely facilitating transactions to becoming architects of operational excellence for their clients. By closely aligning with racking experts and delving into the intricate details of building factors, industrial agents empower themselves to guide clients not only towards optimal racking solutions but also to the industrial buildings that best suit their operational requirements. With a robust racking partner by their side, industrial agents elevate their role, bringing unprecedented value to clients and fostering enduring relationships. This holistic and strategic approach not only enhances space utilisation and streamlines logistics, but positions agents as indispensable partners deeply invested in the long-term success of their clients.

1. Comprehensive knowledge for informed decision-making

At the heart of this transformative collaboration is the invaluable access to comprehensive knowledge that industrial agents gain through their partnership with racking manufacturers. This depth of insight encompasses the latest innovations in racking and storage systems, providing agents with the acumen to offer informed guidance to their clients. Armed with this knowledge, agents can steer clients towards racking systems precisely tailored to their operational needs while seamlessly connecting them with a trusted racking partner. This collaborative expertise ensures that clients not only benefit from cutting-edge solutions but also experience a seamless integration that aligns with their budgets and timelines, significantly enhancing the overall value proposition offered by industrial agents.

2. Tailored racking solutions and building alignment

The synergy achieved by aligning closely with a racking provider empowers industrial agents to adopt a tailored approach that goes beyond mere storage solutions. By considering both the specific storage needs of their clients and the nuanced characteristics of industrial buildings, agents create a harmonious blend of functionality and feasibility. Educating themselves on critical building factors such as dimensions, load-bearing capacities, and structural considerations allows agents to set realistic expectations for their clients regarding the type of storage that can be accommodated in any given building. This proactive synergy ensures that warehouse layouts not only maximise storage capacity but also align closely with the structural parameters of the building, bridging the gap between client expectations and the reality of operational logistics.

3. Providing value-added services

In collaboration with a trusted full-suite racking partner, industrial agents extend their offerings to a comprehensive suite of services, going beyond the traditional transactional model. These services include optimising layout designs, offering detailed cost estimates, creating visual representations, advising on technology integration, and providing ongoing support. The inclusion of maintenance strategies and regulatory compliance guidance further solidifies industrial agents as trusted advisors committed to the enduring success of their clients in the fiercely competitive landscape of industrial real estate.

4. Guiding clients to the right industrial building

The expertise of industrial agents extends beyond the realm of racking solutions to guide clients in selecting the most suitable industrial building. By leveraging their knowledge of operational requirements and insights gained from their trusted racking partner, agents recommend buildings that seamlessly accommodate the required storage systems. This comprehensive guidance ensures that clients not only invest in the right racking solutions but also secure a facility that optimally supports their logistics and storage needs. The marriage of racking expertise and strategic insights ensures a holistic approach, aligning both the storage infrastructure and the physical space for optimal operational efficiency.

A call to collaborate with North American Steel

At North American Steel, we extend a warm invitation to professionals in the Industrial Real Estate and Development industries to work closely with us. With over 50 years of rack manufacturing experience, coupled with a full suite of in-house turnkey services, we stand uniquely positioned as the ideal racking and storage provider for professionals in the industrial real estate space. Our commitment goes beyond providing quality products; we aim to be active collaborators in ensuring clients receive the best possible service to support their decision-making when occupying a new building. 

Are you intrigued by the prospect of working closely with an experienced racking and storage provider to bring additional value to your clients? Reach out to the team at North American Steel today to explore partnership opportunities and embark on a journey toward unlocking unparalleled operational excellence in industrial real estate.



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