Social Media Savvy: Dial Up Your ROI—Sign Up for the AD PRO Workshop with Athena Calderone and Young Huh

Social media platforms are a megaphone for amplifying a brand narrative, reaching new audiences, promoting recent projects, fostering relationships—the list goes on. Developing and sustaining an online presence requires a number of resources, but the payoffs can be well worth the investment.

On February 20, Athena Calderone, author, interior designer, and founder of EyeSwoon and Studio Athena Calderone, and Young Huh of the eponymous AD100 practice, will share their real-time best practices for strategizing, executing, and measuring social media marketing in Social Media Savvy: Dial Up Your ROI, an AD PRO virtual workshop.

Athena Calderone is an interior designer, author, and founder of Studio Athena Calderone and lifestyle brand EyeSwoon. She is the author of the best-selling design tome Live Beautiful, and in 2022 debuted her first product line with Crate & Barrel. The multidisciplinary designer, whose Montauk abode and former Brooklyn townhouse have graced the pages of AD, launched her eponymous design practice in 2023.

Philipp Paulus

Young Huh is the founder and design principal at Young Huh Interior Design, a New York–based practice specializing in residential and commercial interiors. Her style tempers classic references with contemporary finesse. A member of the AD100 since 2023, Huh has product collections with Fromental, Modern Matter, and AKDO, and was recently appointed to the New York School of Interior Design (NYSID) Board of Trustees.

Simbarashe Cha

Learn how to shape a content plan that fits your brand vision and goals, setting you up for new partnerships and revenue opportunities. The one-hour virtual workshop and interactive Q&A is free to attend and open exclusively to AD PRO members.

Over the course of the Social Media Savvy: Dial Up Your ROI workshop members will learn how to:

• Build brand awareness through an authentic online presence
• Develop a content plan that fits your brand vision and goals
• Cultivate a meaningful following that attracts future clients and partnership opportunities
• Analyze your social media insights to inform a more engaged social strategy

The one-hour virtual workshop and interactive Q&A is free to attend and open exclusively to AD PRO members. Ready to gain actionable financial advice from a lauded interior design practice? Register now.