The Chapter, a luxury holiday home developer backed by Nadir Godrej, Anand Piramal and Dabur India’s Burman family, is planning to invest over Rs 850 crore to develop luxury villas across key leisure destinations in India, said top company executives.
The company, part of the Isprava Group, has acquired over 100 acres in four key locations—Goa, Alibaug, Karjat and Kasauli—with an initial investment of Rs 450 crore as part of this strategic growth plan.
“The demand continues to be robust as more buyers, specifically our customers including industrialists, CXOs, investment bankers, are seeking larger and private spaces,” Dhimaan Shah, founder and co-CEO of Isprava Group told ET. “We are responding to this trend by increasing our focus on villa projects in key markets. Both Isprava and The Chapter are investing to meet this demand and plan for steady growth in this segment.”
Among key proposed projects, The Chapter is looking to develop 27 branded luxury villas spread over 2.25 acres adjacent to the Moira River in north Goa’s Aldona locality. This project is estimated to involve investment of around Rs 100 crore. This is the third project being undertaken by the company in Goa after selling over 50 properties in the last 3-4 months.
“We are looking to address the untapped potential in the luxury property market in the most sought after non-urban location. Our research shows a clear demand for high-end, tech-savvy homes that offer a distinct lifestyle. We are aiming to provide a new perspective in the industry, granting our homeowners a level of creative control often lacking in the home buying and design process,” said Darshini Thanawala, vice president, business growth and strategy, The Chapter.
The group recently raised nearly Rs 200 crore in a funding round led by London Stock Exchange-listed Symphony International Holdings to support its plan to increase the footprint across India.
Following this alliance with the Asia Pacific-focused strategic investment company, The Chapter has doubled its portfolio in the last one year in line with the rising demand for luxury villa properties. The group’s portfolio currently includes 600 under construction luxury villas. It has delivered 200 properties.
The Chapter had acquired the land parcel, which is 21 km from the Manohar International Airport in Mopa and 6 km away from Assagao, last year taking its total investment in land to over Rs 100 crore in Goa alone. The company has also acquired two adjacent land parcels spread over 5 acres near Aldona recently and work on a separate project on the same will start soon.
The demand for branded luxury villas in India has been on the rise driven by a growing segment of affluent buyers seeking exclusive living spaces that combine luxury with personalised services. The increasing interest in branded residences reflects a shift in consumer preferences towards properties that not only provide comfort and privacy but also align with their lifestyle aspirations.
As urban centres become more crowded, many high-net-worth individuals are looking for spacious, serene environments, making branded luxury villas in prime non-urban locations particularly attractive.
This growing demand is attracting significant investments into the segment, with both domestic and international developers recognising the lucrative opportunities.
