This week Jeremy Mercer, CEO of Dallas-based Matador Capital, returns to the broadcast for an in-depth chat about industrial real estate.
- 0:00 – introduction;
- 3:15 – where are you finding deals?
- 9:48 – property PTSD;
- 11:23 – strategy for vacant spaces;
- 13:02 – IOS;
- 15:50 – tenant demand;
- 19:28 – what do big box owners do now?
- 26:30 – differentiating sub-categories of industrial;
- 29:56 – charging on buildings vs. land;
- 31:14 – site coverage ratios;
- 40:23 – what tenants rent industrial outdoor space?
- 44:33 – office looks scary;
- 50:09 – what questions did I miss?
Mercer entered the commercial real estate market in July of 2004 with the acquisition of his first commercial investment property. Since then he has managed over 210,000 square feet within the Trinity and Brookhollow submarkets in the Dallas-Fort Worth markets.
Mercer has also been with the Mercer Company since October of 2010 with a focus on the Brookhollow, Trinity, and Love Field submarkets.
He is a passive business owner, property owner and has been active in property management. He owns two successful businesses located within his submarkets:
- Pro Rehearsal studios is a tenant-based business that provides monthly space to bands for rehearsal needs. Pro Rehearsal has 2 locations and occupies 40,000 square feet and averages an occupancy rate of 92 per cent.
- Mercer Metals is a steel distributor and value-added processor of stainless steel, aluminum, carbon, and alloys in tubing, pipe, bar, sheet and plates.
Thus, he has experience with the processes business owners face, from moving a facility, to opening a new location, through real life experience. Through his experience as a commercial property manager, he has lived the process of evaluating tenants, managing the long-term care of a property, and the negotiation and management of finish-out projects with contractors.
