Can You Pass Martha Stewart’s Toile Test? AD Catches Up With the Icon

November 1, 2024
1 min read
Can You Pass Martha Stewart’s Toile Test? AD Catches Up With the Icon


Turn on the TV, and see what he watched last.

The watch history—that is a good one, Martha!

I have done that many times, and it is crazy what you find.

The documentary also highlights the wealth of talent that Martha Stewart Omnimedia employed, calling it an Olympian-level of creatives. What was the “it” factor you looked for when recruiting talent?

A sort of like-mindedness. We had a funny test—and not everybody had to take the test, but I did give it to people. I gave it to a person the other night, and he failed miserably. The test is: Give me the definitions of toile, tulle, tool, tuile, toyle, and toil. Do you know how many people cannot do that?

Martha: The Cookbook: 100 Favorite Recipes, with Lessons and Stories from My Kitchen

Speaking of like-mindedness, we’re obsessed with your basket house. Do you have any other offbeat spaces we’d be surprised to discover?

If you saw my dish basement, you would be very jealous. It’s lined with many, many, many shelves, and that’s where the masses of glass, silver, and crystal are housed. And the piles of pottery—you would love. It’s like my own personal prop house. All of that will be in my autobiography.

I can’t wait. We’re two years out from that one hitting bookshelves, right?

Yes, I just signed the contract. It’s scary because I have two years to have it signed, sealed, and delivered.



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